Special New Zealand, Creative Agency, Auckland
Associated creatives
Tags
Description
An environmental advertising campaign created by Special New Zealand features a large, coiled sculpture resembling excrement constructed entirely from discarded plastic waste and packaging. The installation sits centrally on a wide sandy beach, with gentle ocean waves breaking in the background. Numerous seagulls circle overhead against an expansive, pale overcast sky. Bold white sans-serif text positioned in the upper sky reads every thirty seconds a pile of plastic sh!t this big is dumped in our oceans. The natural lighting is soft and diffused under the cloudy sky, highlighting the textured, rubbish-strewn surface of the large central sculpture.
Style
Horizontal, Commercial, Desaturated
Techniques
Natural light, VFX / visual effects
Industries
Public Awareness
Background
Sandy Beach
Context
Out of Home (OOH)