Special Design, Creative Agency, Sydney

Description

An older man wearing a flat cap, dark jacket, trousers, and light-coloured footwear is seated on the hood of an aged red car under an overcast sky. A small black goat stands on the gravel ground near the vehicle, which is parked in an open industrial or wasteland setting with a crane visible in the distance. Bold overlaid text reads "MEDDLE IN THE NEW ZEALAND ELECTION / IF YOU'RE AN OVERSEAS KIWI". The shot is composed with a muted, desaturated colour palette and flat daylight, reflecting a campaign creative direction by Special Design in Sydney.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film, Natural light

Color

Background

Street

Context

Advertising Campaign