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Three female models in white textured floral dresses against a grey background for SCMP Style editorial

Craig Hemming,

Associated creatives

Tags

Description

This black-and-white fashion editorial image for the project Speaking Volumes by SCMP Style South China Morning Post Style Magazine features three female models positioned across a minimalist grey backdrop. The central figure is captured in sharp foreground focus wearing a sleeveless white gown adorned with large dimensional fabric roses and intricate floral texturing. Flanking figures appear in a layered composition, echoing the sculptural elegance of the fashion styling. The lighting is clean and directional, emphasizing the rich tactile surfaces and elaborate floral details of the garments. The project was photographed by Pablo Freda with creative direction by Craig Hemming and fashion styling by Joanne M Kennedy.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Off-White (30%)

Background

Grey Seamless

Context

Editorial