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SONY Music Publishing, Music / Sound,

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A close-up shot shows ketchup being poured from a bottle onto a cheeseburger with melted cheese. The burger is plated with chips, ready to be eaten. The next scene shifts to a man outdoors in a garden grilling more burgers, while he takes a bite out of the one that he prepared and put ketchup on. The advertisement highlights the thick, rich, and all-natural ingredients, and ends with the classic slogan, "But it has to be Heinz."