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  • ·Songzio Spring 2025 Ad Campaign Surreal Editorial
BrandSongzio
ProjectSpring 2025 Ad Campaign
A split composition featuring a person perched on a crescent moon in a starry sky above and running on a tightrope in a sunset landscape below.

Cho Giseok, Photographer,

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
CGS Studio
CGS StudioCreative Director
Cho Giseok
Cho GiseokPhotographer
HyunJun Kim and Jiajun Zhan
HyunJun Kim and Jiajun ZhanModels
Jay Songzio
Jay SongzioStylist
Suhyeon Jeon
Suhyeon JeonHair
Ryuna
RyunaMakeup

Tags

Description

This conceptual split-frame image showcases a surreal campaign aesthetic. In the upper portion, a person wearing a formal coat and hat is perched on a large, textured crescent moon against a dark, starry backdrop. The lower portion features a silhouette of a person running across a thin tightrope set against a dramatic, glowing orange sunset sky filled with floating stars. The composition utilizes high-contrast lighting and dreamlike, whimsical elements to create a fantasy-inspired narrative. The Songzio brand name is prominently displayed in the center of the upper frame, reinforcing the commercial focus.

Style

Editorial, Surreal

Techniques

CGI, 3D render / CGI, VFX / visual effects

Industries

Luxury Fashion Houses