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  • ·Sometimes, Always, Never Paul Smith surreal campaign
BrandPaul Smith
ProjectSometimes, Always, Never with Walton ...
Man in a suit sits on a lawn, pointing upwards at a giant, floating, polka-dot necktie with the Paul Smith logo underneath it.

Walton Goggins, Actor,

Associated creatives

Samuel Bradley
Samuel BradleyPhotographer
Matthew Mumford
Matthew MumfordArt Director
Ben Schofield
Ben SchofieldFashion Editor/Stylist
Kim Rance
Kim RanceHair Stylist
Lydia Chan
Lydia ChanSet Designer
Walton Goggins
Walton GogginsActor

Tags

man sitting on lawn

Description

A conceptual, black-and-white promotional image features a man in a dark tailored suit and white shirt sitting cross-legged on a well-manicured lawn. The man is looking and pointing upward toward a massive, surreal polka-dot necktie suspended in the air above him. The Paul Smith logo is overlaid in the center of the frame in a white handwritten script style. In the background, there is a low stone wall, trimmed bushes, and distant trees under an overcast sky. The composition uses forced perspective to create a playful, dreamlike visual effect.

Style

Commercial, Cinematic, Surreal

Techniques

Live-action Technique, VFX / visual effects

Industries

Luxury Fashion Houses