BMF Melbourne, Agency / Creative,

Description

This commercial video for Solo, titled Legend of the Lemon Tree, features a man in a tan shirt and suspenders walking through a dense eucalyptus forest. He discovers a small, glowing lemon tree illuminated by sunbeams filtering through the canopy. The man picks a lemon, squeezes its juice, and gathers fruit into a wooden bucket before loading it onto a horse-drawn cart. The visual style is cinematic with a warm color grading and natural lighting, capturing an atmospheric and narrative-driven campaign.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Beverages

Color

Background

Forest

Context

TVC / TV Commercial