BrandSoho House
ProjectBrand Identity

Gemma Mahoney, Graphic Design,
Associated creatives
Tags
Description
This graphic design piece features a high-contrast black and white composition centered around a halftone rendering of a classical marble bust. The image is presented on a white surface with visible fold lines, suggesting a poster or printed document aesthetic. Large, sans-serif black text at the top reads SO HOUSE, while matching text at the bottom reads PUBLISHING. The overall style is clean and modern, using print-style dithering to create texture and depth in the sculpture's features. The layout is symmetrical and balanced against a stark black frame.
Style
Commercial
Techniques
Typography, Screen print / silkscreen
Industries
Digital Media & Publishers