ProjectSocial Wreaths
VML Chile, Agency / Creative,
Associated creatives
Tags
Description
This public awareness campaign video created for the Chilean Ministry of Transport addresses distracted driving by examining roadside memorial shrines, known locally as animitas, placed along city streets. The footage features shots of roadside memorials adorned with floral arrangements alongside scenes of a florist assembling bouquets. Text overlays highlight road safety statistics regarding cell phone use while driving.
Style
Documentary, Horizontal, Clean
Industries
Public Awareness
Background
Street
Context
Brand Film / Corporate Video