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  • ·Social vs Real campaign video for Budget Rent a Car
Brand
Budget Rent a Car
ProjectSocial vs Real

Magna Global, Media,

Associated creatives

FP7 McCann Riyadh
FP7 McCann RiyadhAgency / Creative
Magna Global
Magna GlobalMedia
Weber Shandwick
Weber ShandwickPR
Leap Production
Leap ProductionProduction

Tags

man speaking in carman speakingman in carbudget rent a car campaignbudget rent a car

Description

This video advertisement for Budget Rent a Car, titled Social vs Real, explores the barrier that screens create between people in modern life. The commercial features a man with dark curly hair and a beard speaking directly to the camera from inside a vehicle at night, interspersed with graphic overlays, emojis, and scenes of family life. Created with FP7 McCann Riyadh, Magna Global, Weber Shandwick, and Leap Production, the campaign highlights the loss of genuine shared moments in favour of virtual interaction.

Style

Horizontal, Cinematic

Industries

Vehicle Rental & Rideshare

Context

TVC / TV Commercial