Allen & Gerritsen, Agency / Creative,

Description

This video captures the Soccer Ball 14 project for Massport, set outdoors on a sprawling green park during a sunny day. In the background, a massive inflatable blue sphere featuring the Massport and HNTB logos towers over the scene, accompanied by blue and white balloon pillars shaped like soccer balls and tents housing activity stations. People casually mill about the grassy expanse while individuals kick a soccer ball around in the foreground. The daylight is bright and natural, casting soft shadows across the lawn with distant city skyscrapers visible on the horizon.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Soccer

Color

Background

Park

Context

Event / PR