BrandSnickers
ProjectYou're Not You -- Generic
Haven't You Done Well,
Associated creatives
Tags
Description
In this video for Snickers' 'You're Not You' campaign, a man wearing a realistic, grotesque troll mask stands at a metal fence at a sports field. He is initially agitated, yelling at a referee, but calms down after another man offers him a Snickers bar. Upon eating the candy, the troll mask disappears, revealing the man's natural face. The setting is an outdoor community sports area with a brick building and 'Kiosk' signage in the background. The scene uses cinematic lighting to emphasize the comedic transformation sequence.
Style
Humorous, Action, Cinematic
Techniques
Live-action Technique, VFX / visual effects
Industries
CPG / Packaged Food