Good Behavior, Production,

Description

Two men are trapped between the narrow sandstone walls of a desert canyon, holding a smartphone while trying to send a message. One man holds up a Snickers Peanut Butter candy bar, offering it to his companion while deliberating over what to text. Created by BBDO New York and Preymaker for Snickers, the commercial humorously explores indecision in extreme situations. The scene is shot with natural lighting emphasizing the rugged rock textures and earthy tones of the canyon setting.

Style

Horizontal, Cinematic, Warm

Techniques

Analogue / film, Natural light

Industries

CPG / Packaged Food

Color

Background

Valley

Context

TVC / TV Commercial