Logo
  • Home
  • ·Media
  • ·Snickers Peanut Butter commercial video
Brand
Snickers
ProjectPeanut Butter

Good Behavior, Production,

Associated creatives

Good Behavior
Good BehaviorProduction
Omnicom Production
Omnicom ProductionAgency / Creative
BBDO New York
BBDO New YorkAgency / Creative
Preymaker
PreymakerPost Production / VFX

Tags

snickers peanut butter candy barsnickers peanut buttersnickers barpeanut butter candy barcandy barman in canyonman holding smartphoneman in plaid shirt

Description

This commercial video for the Snickers Peanut Butter project features two men stranded in a narrow rock canyon gorge. One man holds a smartphone while looking down, and another man is wedged underneath a heavy boulder holding onto its base. The scene cuts to a close-up shot of a Snickers Peanut Butter candy bar wrapper being held up. The video is styled as a narrative advertisement with cinematic lighting and a desaturated earth-toned colour grading, highlighting the dramatic situation.

Style

Horizontal, Cinematic, Desaturated

Industries

CPG / Packaged Food

Color

Camel (50%)
Jet Black (30%)

Background

Mountain

Context

TVC / TV Commercial