Brand
ProjectPull Up
SMUGGLER, Production,
Associated creatives
Tags
Description
This video advertisement for OpenAI ChatGPT, titled Pull Up, features a young man with curly hair performing pull-ups on an outdoor metal bar during twilight. He wears a maroon t-shirt, dark shorts, and sneakers while exerting effort to complete his reps. The camera captures close-up and medium shots against a darkening sky and distant residential backdrop. Text overlays display a conversational prompt and an 8-week pull-up progression plan. The lighting is natural and dim, reflecting the evening setting.





