Brand
ProjectMove to Stand Out
Surreal Hotel Arts, Post Production / VFX,
Associated creatives
Tags
Description
This commercial spot titled Move to Stand Out for Smirnoff features a male grocery store clerk wearing a light blue top and dark apron while working in a supermarket aisle. The clerk holds a can of Smirnoff Ice, inspecting the beverage as he walks past shelves stocked with bottles, canned goods, and fresh produce. The supermarket interior features tiled flooring and bright fluorescent lighting, creating an authentic retail setting for the narrative. The video follows the character as he moves through different sections of the store, highlighting the product against everyday merchandise.
Style
Horizontal, Commercial, Warm
Industries
Alcoholic Beverages
Color
Navy (50%)
Powder Blue (50%)
Background
Retail Store
Context
TVC / TV Commercial
