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BrandBT Financial Group
ProjectSmart Move
Elderly couple embracing tenderly on a beach with the ocean visible in the background, symbolizing comfort and companionship.

BT Financial Group Smart Move 2021

Associated creatives

Benjamin Gay
Benjamin GayCreative Director
Toby Burrows
Toby BurrowsPhotographer
Ali Griffiths
Ali GriffithsStylist
Zabrina Wong
Zabrina WongProducer
The Kitchen Creative
The Kitchen CreativeProduction Company
Yonder Creative
Yonder CreativeCreative Agency

Tags

elderly manelderly womancoupleembracingaffection

Description

An elderly couple is embracing on a beach. The man has his arms wrapped around the woman. The couple's faces are close. The background shows the ocean. The overall tone suggests comfort. Text overlay asks, "Will I be okay when you're gone?" Additional text includes "While nothing can ease the pain of losing someone close to you, having a plan in place means you won't have to make difficult decisions at your most vulnerable." A BT logo is visible.