Brand
ProjectJunk ballet
George Patterson Y & R, Agency / Creative,
Associated creatives
Tags
Description
Smart Energy presents Junk Ballet, an advertising campaign video featuring a group of young adults working together on a gravel-strewn waterfront lot against a distant city skyline. The participants engage in various construction and creative activities using salvaged materials, set against an industrial coastal environment under natural daylight. The video captures candid collaboration and building efforts with natural color grading and a documentary-style framing.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Telecommunications
Background
Street
Context
TVC / TV Commercial