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ProjectMaking Eat the Wild

Lovisa Jaegrell, Production,

Associated creatives

Lovisa Jaegrell
Lovisa JaegrellAgency / Creative
Lovisa Jaegrell
Lovisa JaegrellProduction
FABLE
FABLEMusic / Sound

Tags

animated prawn playing guitaranimated prawnprawn playing guitarelectric guitarguitarist playing electric guitarguitarist playing guitar

Description

Behind-the-scenes video documenting the creation of the Eat the Wild campaign for Skull Island Prawns. The visual sequence transitions from dark typographic title cards to CGI underwater scenes of a prawn playing an electric guitar atop a massive submerged skull. The cut shifts into live-action studio footage of a guitarist performing heavy metal riffs on an electric guitar. Agency creative and production by Lovisa Jaegrell, with music and sound design by FABLE.

Style

Documentary, Horizontal, playful

Techniques

Typography, 3D render / CGI

Industries

CPG / Packaged Food

Color

Teal (50%)
Jet Black (30%)

Background

Ocean

Context

Backstage / Behind the Scenes