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Brand
SKIMS
ProjectThe Apparel Shop
Three models pose outdoors on a sunny city street wearing matching vibrant turquoise blue tracksuits and loungewear.

Maya Sieroń, Model,

Associated creatives

Heidi Bivens
Heidi BivensFashion Editor/Stylist
Darine Sengseevong
Darine SengseevongHair Stylist
Esther Foster
Esther FosterMakeup Artist
Marisa Carmichael
Marisa CarmichaelManicurist
Adual Akol
Adual AkolModel
Alyson Dubey
Alyson DubeyModel
Faretta
FarettaModel
Maya Sieroń
Maya SierońModel

Tags

three women in blue tracksuitsthree womenwomen in blue tracksuitsblue tracksuitblue loungewear setblue zip hoodieblue hoodieblue sweatpantspink baseball capyellow shoulder bag

Description

Three models pose together outdoors on a sunny street corner in front of a multi-story building for SKIMS 'The Apparel Shop' campaign. They wear coordinated vibrant sky blue loungewear sets, including zip-up hooded jackets, shorts, a t-shirt, and low-rise sweatpants styled by Heidi Bivens. The look is accented with a pastel pink baseball cap, neon yellow sunglasses, layered gold necklaces, and a chartreuse shoulder bag under bright natural daylight.

Style

Vertical, Commercial, playful, Saturated, Y2K

Techniques

Natural light

Industries

High Street Fashion

Color

Sky Blue (80%)

Background

Street

Context

Advertising Campaign