SKIMS Spring 2024 Ad Campaign 2024

Description

This monochrome studio portrait features Kim Kardashian posing in a black long-sleeve top against a plain white background for the SKIMS Spring 2024 Ad Campaign. Directed by Frank Lebon and produced through Wieden+Kennedy, the image highlights a clean, high-contrast aesthetic with sharp facial definition and directional lighting. The subject is captured from the waist up with her hand resting lightly near her cheek, wearing a fitted black turtleneck top. The monochromatic color grading emphasizes tonal contrast and minimalist composition.

Style

Editorial, Vertical, Monochrome, Clean, Minimalist

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign