Brand
ProjectMen's Fall 2025 Ad Campaign

Utah Ranch, Location,
Associated creatives
Tags
Description
Post Malone is photographed by Theo Wenner for the SKIMS Men's Fall 2025 ad campaign at a ranch in Utah. The musician stands outdoors leaning against the side of a vintage yellow pickup truck, wearing a camouflage print zip-up hoodie and matching trousers over a white t-shirt, topped with a white cowboy hat. His heavily tattooed neck and face are visible under natural daylight, set against a backdrop of rolling hills and sparse vegetation. The composition utilizes a horizontal framing style with a muted color palette that captures an authentic rural atmosphere.
Style
Horizontal, Commercial, Earthy, Raw
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Camel (70%)
Pure White (30%)
Background
Mountain
Context
Advertising Campaign
