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  • ·SIR. Resort 2024 Camille Rowe Swimwear Campaign
BrandSIR.
ProjectResort 2024 Ad Campaign
Camille Rowe in a black cutout one-piece swimsuit and black cowboy hat posing by a wooden arrow post in a desert landscape.

Claudia Minnett, Crew,

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

camille rowewoman in black swimsuitblack one piece swimsuitblack swimsuitcutout swimsuitblack cowboy hatcowboy hatsmiling woman

Description

Model Camille Rowe poses outdoors in an arid desert landscape for the SIR. Resort 2024 advertising campaign photographed by Jennifer Stenglein. She wears a black one-piece swimsuit with thin straps and keyhole front cutouts, paired with a black wide-brim cowboy hat. Standing beside a tall wooden post topped with a carved arrow sign, she gestures outward with both thumbs in a playful hitchhiking stance. The warm, dry background features sparse desert shrubs and a distinctive Joshua tree under an overcast sky.

Style

Vertical, Commercial, playful, Earthy

Techniques

Natural light

Industries

Swimwear

Color

Jet Black (100%)

Background

Desert

Context

Advertising Campaign