BrandCountry Road
Project50 Years Campaign

Simon Lekias, Photographer, Sydney
Associated creatives
Tags
Description
A black and white behind-the-scenes shot captures the making of a Country Road campaign. The image reveals film crew members, equipment, and models on location. In the foreground, a crew member stands partially obscured, wearing a light-colored collared shirt. A large film light with a fan sits to the left, while other crew members are visible in the background. The models pose in front of a backdrop, seated and standing. The environment appears to be a desert-like location under bright sunlight. The overall aesthetic conveys a candid, documentary-style glimpse into the production process, highlighted by the monochrome palette.