BrandNike
ProjectNIKE PUFFER 2025

Simon Donnellon, Choreographer,
Associated creatives
Tags
Description
A close-up portrait captures an Asian woman wearing a white hooded jacket, looking directly into the camera. The jacket's hood frames her face. Her makeup is soft, with a natural lip color and subtle blush that accentuates her cheeks. The lighting is diffused, providing an even illumination that emphasizes her features. The model's gaze is direct, creating a connection with the viewer. Text is visible in the background, with the words "Swoosh Puffer" and "KARINA" appearing. The jacket is only slightly visible, but its white color is dominant and adds to the overall clean, minimalist aesthetic of the portrait.