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BrandShushu/Tong
ProjectFall 2023 Ad Campaign
Model Tanya Churbanova wearing a textured white knit balaclava hood tied with a bow against a blue backdrop.

Shushu/Tong Fall 2023 Ad Campaign 2023

Associated creatives

Liushu Lei and Yutong Jiang
Liushu Lei and Yutong JiangShushu/Tong Creative Directors
Ryan Wong
Ryan WongCreative Director
Marili Andre
Marili AndrePhotographer
Tanya Churbanova
Tanya ChurbanovaModel
Liu Xiao
Liu XiaoStylist
Yuji Okuda
Yuji OkudaHair
Aurore Gibrien
Aurore GibrienMakeup
Vince Lou
Vince LouCasting Director
Olivia Aine
Olivia AineSet Designer
Moni
MoniStylist Assistant
Producinglove
ProducingloveProduction
Aly Studio
Aly StudioRetouching

Tags

tanya churbanovawhite knit hoodknit hoodwhite balaclavabalaclavaknit bonnetwhite knit sweaterknit sweaterknit bow

Description

A close-up portrait of model Tanya Churbanova for the Shushu/Tong Fall 2023 advertising campaign, photographed by Marili Andre. The subject wears an intricately textured, chunky white knit hood featuring a matching tied bow collar over a coordinating sweater. Shot with direct flash lighting against a rich blue background, the framing highlights the tactile yarn work alongside the model's direct gaze. The branding text SHUSHU/TONG is positioned in the upper right corner.

Style

Vertical, Commercial, Cool, Tactile

Techniques

Flash

Industries

Designer Fashion

Color

Pure White (80%)

Background

Coloured Seamless

Context

Advertising Campaign