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BrandShpock
ProjectBrand Identity
Shpock brand identity advertisement featuring an orange cable-knit sweater and a smiling woman wearing the same sweater

Shpock Brand Identity 2020

Associated creatives

Koto
KotoGraphic Design

Tags

orange cable knit sweatercable knit sweaterorange sweatersweaterwoman smilingwoman in orange sweatersmiling woman

Description

This split-composition brand identity image for Shpock combines bold graphic design with lifestyle photography. The left side features a bright orange cable-knit sweater displayed against a pastel purple background alongside the headline text Stuff. Sold. SIMPLE. and the Shpock logo. The right side displays a woman in her 20s wearing the matching orange sweater against a gradient pink backdrop, smiling upward while four-pointed star accents appear across both panels.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

E-commerce Platforms

Color

Rust (100%)

Background

Gradient

Context

Advertising Campaign