Brand
Heckler Singapore, Production,
Associated creatives
Tags
Description
This video provides a visual effects breakdown for the Shot on iPhone campaign by Apple featuring musician Wren Evans. The footage utilizes split-screen displays to compare final composite shots against 3D wireframes and CGI robot elements. A person wearing a red jacket interacts with a giant multi-legged mechanical spider robot set against a dark urban street background at night. The piece demonstrates advanced digital compositing techniques, highlighting the transition from 3D render stages to the final cinematic output.
Style
Horizontal, Action, Cinematic
Techniques
3D render / CGI, VFX / visual effects
Industries
Consumer Electronics
Color
Crimson (50%)
Jet Black (50%)
Background
Street
Context
Brand Film / Corporate Video