Shorty's Brand Identity 2018

Description

This graphic design project for Shortys by The Colour Club features a clean, minimalist brand identity centered around a whimsical illustration. A single winding, noodle-like white form representing a leg weaves horizontally across a solid dark green background. The form is capped at both ends with stylized white shoes. The vector-style composition uses crisp flat lines and a restrained two-tone colour palette to create a playful yet sophisticated visual mark.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Vector

Color

Background

Solid Colour

Context

Advertising Campaign