BrandSheraton
ProjectBrand Identity
Sheraton Brand Identity 2020
Associated creatives
Tags
Description
This high-angle, commercial-style shot features a white paper snack bag and a matching disposable coffee cup placed on a textured, slatted wooden bench. The paper bag is clearly printed with text detailing various retail categories including snacks, pastries, gifts, and books. Natural sunlight casts sharp, diagonal shadows across the surfaces, highlighting the tactile wood grain and the matte texture of the paper. The scene maintains a minimalist, clean aesthetic with a focus on branded ephemera and hospitality-related objects. The composition is structured and bright, evoking a sense of modern hotel amenities.
Style
Commercial
Techniques
Natural light, Soft Light
Industries
Hotels