Wunderman Thompson, Agency / Creative,

Description

This video clip from the Shell Solar Health project, produced by Collider with creative agency Wunderman Thompson and post-production by Fin Design + Effects, opens with a ground-level tracking shot moving rapidly across dry cracked earth. The perspective shifts to reveal a woman in black activewear riding a white stationary exercise bike positioned in the middle of a vast desert plain under an open sky. As she pedals, the camera pans and tracks her movement, later zooming out to disclose a massive grid of hundreds of people similarly riding stationary bikes across the arid landscape. The lighting is bright and natural, casting sharp shadows under a pale sky with scattered clouds. The colour grading is warm and dusty, emphasizing the earth tones of the desert floor and the stark contrast of the modern exercise equipment.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Electric / EV

Color

Background

Desert

Context

Advertising Campaign, Brand Film / Corporate Video