Shell
Solar Health
Brand
ProjectSolar Health
Date
Dec 2024
Description
Shell presents 'Solar Health,' an automotive-adjacent campaign produced by Collider. The project highlights a desert landscape featuring a sprawling, synchronized grid of individuals on stationary bicycles. Creative direction by Wunderman Thompson grounds the film in a live-action technique, utilizing natural light to capture the arid environment. Fin Design + Effects managed the post-production, contributing to the warm, dusty colour grading that defines the aesthetic.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Electric / EV
Color
Jet Black
Pure White
Background
Desert
Context
Advertising Campaign, Brand Film / Corporate Video
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