Jari Lähdevuori, Agency / Creative,

Description

This video for the PETA campaign Sharpen Your Sword Go Vegan features two athletes dressed in traditional white fencing uniforms and protective masks. The scene is set in an indoor gymnasium with a wooden floor, large multi-pane windows, and wall racks holding fencing foils. The fencers engage in active sparring, parrying and thrusting with foils in a cinematic sequence. The lighting is natural and moody, highlighting the dramatic movement and intensity of the match. The project was created by creative Jari Lähdevuori and production Max Cooper.