Serviceplan Group Middle East, Agency / Creative,

Description

The scene opens with the text, "SCENT IS THE LANGUAGE OF A MEMORY." Then, the visuals showcase a vintage dark gray BMW 3 Series car driving on a desert road amid green trees under a clear sky. The car transitions to an asphalt road with a red flower lined street. An elderly male with a long white beard, wearing a hat and sunglasses, waves from the driver's seat. The text overlay reads, "AS-SALAMU ALAIKUM." The visuals introduce a man named Yusuf as a professional perfumer as he walks into a building, full of perfume bottles. The scene emphasizes the connection between scent and memory.