BMW AGMC
Seven Emirates. One Essence.
Brand
ProjectSeven Emirates. One Essence.
Date
Dec 2024
Description
BMW AGMC's 'Seven Emirates. One Essence.' is a cinematic campaign exploring the intersection of automotive design and traditional artisanal craftsmanship. The film centers on an elderly protagonist, grounding the project in a sense of heritage through deliberate, methodical sequences that juxtapose the classic vehicle against the delicate art of perfumery. Produced by Serviceplan Group Middle East, the project employs a warm, vintage-inspired palette. The live-action technique uses natural light and smooth camera movements to highlight the textures of both the car’s interior and the botanical elements featured in the workshop scenes.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Luxury Automotive
Color
Charcoal
Camel
Background
Street
Context
Advertising Campaign
Associated creatives
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