Serviceplan, Agency / Creative,

Description

The video captures a vibrant pride parade scene with a large group of people celebrating on and around a decorated float. The float features a 'Rainbow Wool' banner, adding a colourful and inclusive theme to the event. Many parade-goers are waving, dancing, and enjoying the sunny day, with some holding up signs and wearing festive attire. The overall impression is one of joy, community, and support for the LGBTQ+ community, filmed with an eye-level perspective that brings viewers into the heart of the celebration.