Theresa Schmitz, Creative Director,

Description

Zendaya leans against a warm velvet-textured sofa in a sophisticated interior setting for the Bvlgari Serpenti campaign. She wears an array of high-end diamond jewelry, including the iconic serpent necklace wrapping around her neck, a matching bracelet on her wrist, a ring, hoop earrings, and a luxury wristwatch with a bracelet strap. Her long-sleeved dark grey top contrasts with the warm bronze and brown tones of the surrounding furniture and vertical wooden slats in the background. The lighting is soft and directional, highlighting the metallic sheen and diamond pavé details of the accessories. Creative direction by Theresa Schmitz.

Style

Vertical, Commercial, Warm, Polished

Techniques

Beauty Light

Industries

Bags & Accessories

Color

Background

Set-dressed

Context

Advertising Campaign