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BrandSelf Service
ProjectProfoundly
Two models wearing voluminous coats standing in front of a light stone brick wall.

Self Service Profoundly 2026

Associated creatives

Patrick Bienert
Patrick BienertPhotographer
Katie Shaw
Katie ShawFashion Editor/Stylist
Joe Burwin
Joe BurwinHair Stylist
Manu Kopp
Manu KoppMakeup Artist
Julia Lange
Julia LangeCasting Director
Anasofia Negrutsa
Anasofia NegrutsaModel
Kaat Van Herbruggen
Kaat Van HerbruggenModel

Tags

two models wearing coatstwo modelsmodels wearing coatswoman in grey coatgrey coatwoman in coat

Description

This fashion editorial image from the Profoundly project for Self Service features two models captured by photographer Patrick Bienert. On the left, a model wearing a voluminous grey coat with gathered details faces forward, while another model in a warm camel coat stands facing away on the right. The background consists of a textured stone block wall, providing a neutral and architectural backdrop. The styling by Katie Shaw emphasizes structured outerwear silhouettes with dramatic draping and gathered elements. Natural lighting accentuates the textured fabrics and earthy tones of the garments.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Slate (50%)
Camel (50%)

Background

Stone Texture

Context

Advertising Campaign, Editorial