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Project'Portraits Of Apple' 2025 Ad Campaign
Apple Martin lying in grass wearing a black polka dot dress for Self-Portrait 2025 campaign photographed by Ryan McGinley.

'Portraits Of Apple' 2025 Ad Campaign 2025

Associated creatives

Christopher Simmonds
Christopher SimmondsArt Director
Ryan McGinley
Ryan McGinleyPhotographer
Apple Martin
Apple MartinModel
Mel Ottenberg
Mel OttenbergStylist
Evanie Frausto
Evanie FraustoHair
Yadim
YadimMakeup

Tags

apple martinapple martin in polka dot dresswoman in black polka dot dressblack polka dot dresspolka dot dresswoman lying in grassblonde woman

Description

Apple Martin is captured lying outdoors in a grassy landscape for Self-Portrait's 2025 campaign titled 'Portraits Of Apple'. Photographed by Ryan McGinley, she wears a black polka dot dress. The composition features soft daylight under an overcast sky, with decorative Self-Portrait brand stickers overlaid around the frame. Art direction is by Christopher Simmonds, with styling by Mel Ottenberg, hair by Evanie Frausto, and makeup by Yadim.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Jet Black (80%)
Pure White (20%)

Background

Park

Context

Advertising Campaign