'Portraits Of Apple' 2025 Ad Campaign 2025

Description

Apple Martin is seated gracefully atop a moss-covered fallen tree log in a dense woodland environment for Self-Portrait's 'Portraits Of Apple' 2025 ad campaign. Photographed by Ryan McGinley, she wears an ivory white lace dress with delicate short sleeves and a flowing skirt, captured barefoot against the natural forest floor backdrop. Art direction by Christopher Simmonds frames the scene with soft, natural daylight filtering through the trees, complemented by styling from Mel Ottenberg, hair by Evanie Frausto, and makeup by Yadim. Bold white typography reading 'self-portrait' is overlaid horizontally across the central frame, accompanied by colourful brand logo stickers positioned in the corners.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Woodland

Context

Advertising Campaign