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Brand
Self-Portrait
Project'Portraits Of Apple' 2025 Ad Campaign
Model Apple Martin wearing a black polka dot top lying in a grassy field holding an apple for Self-Portrait

Self-Portrait 'Portraits Of Apple' 2025 Ad Campaign 2025

Associated creatives

Christopher Simmonds
Christopher SimmondsArt Director
Ryan McGinley
Ryan McGinleyPhotographer
Apple Martin
Apple MartinModel
Mel Ottenberg
Mel OttenbergStylist
Evanie Frausto
Evanie FraustoHair
Yadim
YadimMakeup

Tags

apple martinapple martin in polka dot topwoman lying in grasswoman holding appleblack polka dot toppolka dot topapple

Description

This portrait from the 2025 Portraits Of Apple ad campaign for Self-Portrait features model Apple Martin lying in a grassy field outdoors. Captured by photographer Ryan McGinley with art direction by Christopher Simmonds, styling by Mel Ottenberg, hair by Evanie Frausto, and makeup by Yadim, the subject wears a black polka dot top while holding an apple near her cheek. Several branded graphic sticker overlays and bold white typography reading self-portrait are overlaid across the composition.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Garden

Context

Advertising Campaign