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BrandSelf-Portrait
Project'Portraits Of Apple' 2025 Ad Campaign
A fair-skinned woman with blonde hair wears a white lace dress while sitting barefoot on a fallen tree trunk in a forested area.

Self-Portrait 'Portraits Of Apple' 2025 Ad Campaign 2025

Associated creatives

Christopher Simmonds
Christopher SimmondsArt Director
Ryan McGinley
Ryan McGinleyPhotographer
Apple Martin
Apple MartinModel
Mel Ottenberg
Mel OttenbergStylist
Evanie Frausto
Evanie FraustoHair
Yadim
YadimMakeup

Tags

blonde woman seated

Description

A young woman with wavy blonde hair is seated on a large, mossy, fallen tree trunk in a lush woodland setting. She is wearing a white dress featuring delicate lace sleeves and a soft, flowing silhouette. Her expression is calm and direct as she looks toward the camera. Natural sunlight filters through the dense forest canopy, creating soft highlights on her shoulders and dress. The scene is marked by organic textures of bark, leaves, and fabric. Several branded circular graphics containing apple imagery and the brand name are overlaid onto the corners of the image.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses