Mel Ottenberg,

Description

Model Apple Martin lies in a grassy meadow beside a body of water for the Self-Portrait Fall-Winter 2025 campaign, captured by photographer Ryan McGinley with styling by Mel Ottenberg. She wears an off-the-shoulder black dress patterned with white polka dots, resting her arms on the ground while looking toward the camera. A red apple rests in the grass in the foreground, accompanied by graphic apple-themed Self-Portrait sticker illustrations overlaid across the frame. The scene is illuminated by soft, natural overcast light with a gentle, filmic colour palette.

Style

Vertical, Commercial, Nostalgic, playful, Graphic

Techniques

Natural light, Analogue / film

Industries

Designer Fashion

Color

Background

Lake

Context

Advertising Campaign