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  • ·Apple Martin for Self-Portrait Fall-Winter 2025 Campaign
BrandSelf-Portrait
ProjectFall-Winter 2025 Campaign
Apple Martin lying on grass in a black and white polka dot dress for the Self-Portrait Fall-Winter 2025 campaign.

Self-Portrait Fall-Winter 2025 Campaign 2025

Associated creatives

Ryan McGinley
Ryan McGinleyPhotographer
Mel Ottenberg
Mel OttenbergStylist
Apple Martin
Apple MartinModel

Tags

apple martinapple martin self portraitwoman lying on grasswoman lying downblonde womanpolka dot dressblack polka dot dressblack dressoff the shoulder dress

Description

Captured by photographer Ryan McGinley for Self-Portrait's Fall-Winter 2025 campaign, model Apple Martin rests on a grassy hill overlooking water. Styled by Mel Ottenberg, she wears a fitted black off-the-shoulder dress patterned with white polka dots. A red apple lies in the grass in the foreground, accented by graphic Self-Portrait stickers layered over the image. The composition is bathed in soft, diffused daylight under an overcast sky.

Style

Vertical, Commercial, Nostalgic

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (60%)

Background

Meadow

Context

Advertising Campaign