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Brand
Marine Stewardship Council
ProjectSee the Label. Know Your Good

Toni Lee, Agency / Creative,

Associated creatives

Toni Lee
Toni LeeAgency / Creative

Tags

marine stewardship council campaigncertified sustainable seafoodsee the label know your goodpackaged seafood productschool of fishfisherman on boat

Description

This commercial video for the Marine Stewardship Council project See the Label. Know Your Good features striking underwater footage of schooling fish, packaged certified sustainable seafood, and documentary-style shots of a fisherman hauling catch on a boat. The video utilizes natural light and clean commercial framing to emphasize traceability and sustainability in the seafood industry. Bold white text overlays communicate key campaign messages alongside the official MSC brand logo throughout the sequence.