Marine Stewardship Council

See the Label. Know Your Good

Brand

Date

Apr 2026

Description

Marine Stewardship Council debuts 'See the Label. Know Your Good,' a commercial video campaign focused on consumer traceability and sustainable seafood practices. The film transitions between underwater cinematography of schooling fish and documentary-style footage of commercial fishing, grounding the narrative in the realities of the supply chain. Creative direction by Toni Lee guides the project, which utilizes natural light and clean commercial framing to highlight product packaging and the official brand mark. The piece reinforces the organization's transparency mission through live-action technique and direct typography, providing a clear visual link between retail seafood choices and sustainable harvesting.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Royal Blue

Pure White

Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

Toni LeeAgency / Creative

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Marine Stewardship Council

See the Label. Know Your Good

Associated creatives

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