Scholz & Friends Hamburg, Agency / Creative,

Description

Several people of various ages are viewing an interactive McDonald's display inside of a building, experiencing a winter wonderland. The indoor installation features projected snow falling from the ceiling, and digital screens showcasing winter-themed imagery, including snow-covered mountains, snowmen, and the aurora borealis. Some visitors are interacting with touch screen kiosks, while others are taking photos and videos of the scene. The McDonald's logo is prominently displayed. People are dressed in winter clothing. The color palette is dominated by blues, whites, and greens, creating a cool atmosphere.