BrandPlanters
ProjectMr. Peanut - Experiential
SCHOFIELD'S FLOWERS, Production,
Associated creatives
Associated creatives
Tags
Description
This indoor video captures a promotional event at a shopping mall featuring a large Planters advertisement shaped like a can of mixed nuts, with Mr. Peanut depicted on the side. People approach the can-shaped advertisement, which features a digital display and a dispenser at the bottom. Participants shout into the device, and if their yell is loud enough, mixed nuts are dispensed. Mall patrons walk by, some with children. The floor has a light-colored tile pattern, and the lighting is bright. Benches are scattered throughout the mall for people to relax.