Brand
ProjectScene of The Crime
Rami Hachache, Director,
Associated creatives
Tags
Description
This commercial video for M&M's titled Scene of The Crime was directed by Rami Hachache with production by Omnicom Production and BBDO Chicago as the agency. The scene unfolds at night behind police tape, featuring two investigators reviewing chalk body outlines on the pavement with flashing blue and red emergency lights illuminating the background. A bald detective in a suit and tie talks with an investigator holding a clipboard, before the scene transitions to reveal the victims as animated M&M's characters. The atmospheric lighting creates a dramatic, cinematic mood with cool blue tones contrasting against warm highlights.
Style
Horizontal, Action, Cinematic, Moody
Industries
CPG / Packaged Food
Color
Jet Black (50%)
Beige (30%)
Navy (20%)
Background
Street
Context
TVC / TV Commercial
