Brand
ProjectSavage x Fenty
Amazon Savage x Fenty 2024
Associated creatives
Tags
Description
This behind-the-scenes video captures singer and entrepreneur Rihanna collaborating with her creative team during the design process for the Savage x Fenty lingerie collection. Rihanna wears a vibrant neon green textured sweater, bright yellow sunglasses perched on her head, large silver hoop earrings, and a sparkling diamond choker. Surrounded by mood boards, sketches, and fabric samples, she discusses design concepts and examines garments alongside colleagues in a modern studio environment. The natural lighting and candid moments offer an authentic look into the brand's creative direction.